Cognitiv

high growth + premium domains

Cognitiv is focused on several high growth online segments: e-commerce, SaaS, publishing, social media and mobile applications. Each of these areas will experience significant growth in the next five years..

Premium domain acquisition is a critical piece in the overall landscape of our online strategy. We build memorable brands using this digital real estate.

Through a well defined set of processes, Cognitiv has the ability to rapidly deploy new web presences and drive revenue in emerging markets.

opportunity

Online retail is huge and it's not slowing down. In 2012, this segment generated $186.2 B in e-commerce sales. This figure represents 15% growth from 2011 (comScore). This amount is expected to increase to $334.3 B by 2017 (Inc). Research estimates that growth will continue at 10% or greater for the next 5 years (Forrester). In Cognitiv's opinion, the biggest growth in e-commerce will occur in m-commerce, localization and customizable products. We are intensely focused on developing brands focused on these segments.

strategy

We bring offline, online. We form partnerships with brick and mortar businesses that lack the skill sets and sophistication to effectively market their products online. Through a well defined set of processes and best practices, Cognitiv can quickly launch, market and drive revenue to new e-commerce stores. Cognitiv's leadership team has a proven track record of success in the e-commerce arena. Mergers and acquisitions are also part of this business strategy.

opportunity

Industry-wide revenue for Internet publishers is projected to almost double in the next five years to almost $72 billion. (Inc) or a projected 16.2% annual revenue increase (IBISWorld). The ability to create and market unique, quality, valuable content for targeted user groups will determine success for new entrants into this segment.

strategy

Cognitiv pairs premium domains, with exceptional content to create engaging customer experiences. In addition to advertising revenue, our publishing network also further monetizes generated user data through partnerships and lead generation.

opportunity

Recent market research has projected U.S. mobile commerce (m-commerce) to reach $31 billion by 2016, growing at a 39% compound rate (Forrester). Further, the global mobile applications market is expected to be worth $25B by 2015 (Techcrunch).

strategy

Mobile commerce is an integral part of Cognitiv’s overall online retail strategy. Our e-commerce platform has the capability to deploy mobile applications for our stores quickly and easily. Cognitiv is also actively developing several mobile applications outside of m-commerce, monetized through premium upgrades and microtransactions.

Craig Ellins, Chief Executive Officer & Chairman

Prior to joining Cognitiv, Mr. Ellins was Co-Founder of GrowLife, Inc. and was Vice Chairman of the Board of Phototron Holdings, Inc. He resigned as Executive Chairman of the Board, President, Chief Executive Officer, Chief Financial Officer, Secretary of the company effective April 5, 2012. From being a pioneer in companies offering 24-hour live shopping networks, to developing one of the internet’s first streaming video business opportunities, Mr. Ellins has spent more than 30 years discovering emerging trends and creating start-ups. He began his career by launching ACC, a chain of auto smog check centers. During that time, he created CVR - the first network connecting multiple DMV databases to smog check facilities. It’s a system that’s still in use today. Mr. Ellins sold CVR to ADP and served as an officer at the company. He went on to serve as head of Business Development at Fingerhut Corporation. Then in 1995, he turned his attention to the internet and created helloNetwork, Inc. - pioneering live and on-demand streaming video. helloNetwork was named the Nevada e-Company of the year and was featured on the cover of the New York Times. Following that success, Mr. Ellins launched VMdirect and helloWorld – the first online streaming video company to offer a home-based business opportunity. Mr. Ellins served as CEO from 2001 to 2008 and grew the company to a value of over $200 million.

Stephen D. Hove, President & Board Member

Modern Business Associates, Founder (35,000 worksite employees), eSmokes.com, Founder ($250M online sales), Inktomi, Angel Investor (INKT - Nasdaq), Yesmail, Founding team member / Angel Investor (acquired by CMGI for $520 Million), NewHomes.com, Co-Founder (acquired by Alta Communications for $40 Million in 2006) and ArcSight, Founding team member / Angel Investor (acquired by HP for $1.4 Billion in 2010).

Nathan A. Van Prooyen, Chief Marketing Officer

Nathan is a proven leader in the Internet technologies field, with over 14 years of experience in E-Commerce, executive leadership, and marketing strategy. Nathan has been cited as an expert in E-Commerce in several national media outlets: USA Today, Newsweek, The Wall Street Journal and CNN. As Vice President of E-Commerce at Travel Holdings, Mr. Van Prooyen led the only travel company in the Inc. 500 to five consecutive years of 200% business-to-consumer sales growth. As Chief Marketing Officer for XP Solutions, LLC, Nathan led the business-to-consumer arm of a top-3 U.S. printer consumables company to two consecutive years of 150% growth. Mr. Van Prooyen is frequently sought after as an expert in the field of E-commerce.

Kevin B. Register, Chief Technology Officer

IT and Web development for: Geico, YUM Brands, Honeywell, Intuit, Optimus Solutions, TwoThink, and Websolvers. He was a child prodigy who programmed on a Commodore 64 as a child and built the Digital Insight financial service platform for Intuit while still in college.

Rob Lott, General Counsel

Rob served as a venture associate and in-house counsel to several venture capital firms where he participated in the early stage development of portfolio companies, including Cloudshield, Inc. acquired by SAIC for over $200M and ArcSight, Inc. (formerly NASDAQ 'ARST') acquired by HP for $1.4 Billion. He co-founded a technology transfer and corporate development firm based at NASA Ames Research Center. Rob was instrumental in the development and eventual sale of M.dot to GoDaddy.com this year.

Michael L. Huyghue

Michael Huyghue is a sports lawyer and businessman and former commissioner of the United Football League, having served in that capacity since the league's founding in 2007. He was previously a member of the legal department of the NFL Players Association before joining the NFL Management Council, uniquely qualified from having worked on both sides of the player/management relationship. After the formulation of the World League of American Football, the predecessor of NFL Europa, Huyghue joined the Birmingham Fire as general manager. After the league’s demise in 1992, he moved to the Detroit Lions of the National Football League as vice-president, a role he also fulfilled for the expansion Jacksonville Jaguars from 1994 until 2001. Huyghue is currently a sports agent, managing professional athletes. Huyghue is originally from suburban Hartford, Connecticut, a situation that was a factor in his placing a UFL franchise, the Hartford Colonials, in the area. Huyghue was a three-year football and baseball player while at Cornell University, and received a law degree from the University of Michigan.

Michael E. Lewis

20 years in real estate business as a principal, investor, developer and manager. Through his entrepreneurial spirit, Mr. Lewis has co-founded, or is a principal, in a national healthcare staffing company, several technology companies, and many others.

David Maus

David Maus has become one of the most recognized personalities in Central Florida, as spokesperson for the David Maus Automotive Dealerships. Mr. Maus has set a trend on how a customer should be treated, how valuable their time is, and has shown that he believes in integrity and honesty when dealing with his customers. David Maus’ most commendable attribute is his generous involvement in local charities. He has been spotlighted by Time magazine for his participation with such charities as Ronald McDonald House Charities of Central Florida, Children’s Miracle Network, Camp Boggy Creek, Sports and Drugs Don’t Mix Charity for Kids, and The Lake Mary Police Department D.A.R.E. program. Mr. Maus also founded the David Maus Foundation in 2004, a non-prot foundation dedicated to raising funds and awareness for local charitable organizations dedicated to helping children with life-threatening illnesses. Since its formation, the Foundation has donated more than $1,000,000 to local Central Florida children’s charities.

David Oliver

Mr. Oliver, age 51, is the Managing Director of the Business Trial Group of Morgan & Morgan, P.A., Mr. Oliver has a national trial practice and has handled litigation in state and federal courts throughout Florida, as well as having been admitted pro hac vice to serve as lead counsel in cases pending in California, New York, Maryland, Indiana, Wyoming, New Hampshire, Georgia, Delaware and Nevada. He typically tries several cases to verdict each year. Prior to joining the Business Trial Group of Morgan & Morgan, P.A., in 2010, David served as a Litigation Partner in the prestigious national law firms of Carlton Fields, P.A., Honigman Miller Schwartz & Cohn, LLP, Greenberg Traurig, P.A., and Baker & Hostetler, LLP. In July 2004, David was selected for inclusion in the inaugural edition of Florida Trend’s "Legal Elite," a peer-ranked survey of the top 1.6 percent of all lawyers in the state of Florida. He was one of approximately 50 percent of the first-year nominees to repeat the honor in 2005 and was again listed in 2009, 2010 and 2011. David was selected by his peers for inclusion in the 2006, 2007, 2008, 2009, 2010, 2011 and 2012 editions of The Best Lawyers in America (where he was selected for "Bet-the-Company Litigation" in the 2010, 2011 and 2012 editions), was honored by being included in the 2006, 2008, 2009, 2010, 2011 and 2012 editions of Florida Super Lawyers and was named by Orlando Magazine as one of the "Best Lawyers in Orlando" in 2006, 2007, 2008, 2009, 2010 and 2011. He was additionally voted by his peers as a member of the 2008 "Best of the Bar" survey by the Orlando Business Journal. David has retained an "AV" rating for the last 17 years— the highest rating available— from Martindale-Hubbell, the authoritative resource on the legal profession.

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